Word: bike
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Dates: during 1970-1979
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...four generations-his great-great-grandfather, a funeral mason from Aberdeen in Scotland, helped carve the Albert Memorial in London before settling in Philadelphia in 1868. But Alexander Calder, looking at 78 like a rumpled dugong in a red flannel shirt, belongs to a hallowed American type: the bike-shop genius, cousin to Henry Ford or Wilbur Wright. Except for the big commissions of the past 20 years, his sculpture is still mostly improvisation-tin-snips and pliers stuff, made in his studios in Connecticut and the south of France...
...Fonzie's life on her guess-what-color motorcycle for the new season's first two shows of ABC'S hit series Happy Days. Instantly smitten by the shapely Pinky, the self-proclaimed "world's greatest female biker," the Fonz actually bussed her in the bike shop and carried her pink scarf close to his leather-jacketed heart. For a few tense moments marriage loomed. Were viewers turned off by this soft side of their superstud hero? No way. The Nielsen ratings showed that Happy Days captured 53% of the total television audience for each...
...Firecrackers. ABC programming executives promptly decided to keep Tuscadero and her bike in high gear. She will probably not be around to tempt the Fonz again for a while, but she may be riding off on her own. The network is rushing ahead with a pilot for a new series featuring Kelly as Pinky. (Happy Days has already spawned one successful spinoff, Laverne and Shirley.) Kelly, a New York actress who played a hooker in Deathwish and Barbra Streisand's roommate in The Owl and the Pussycat, says she knew the Fonzie-in-love idea would...
...Humphrey Browning MacDougall Inc., which has $30 million in annual billings-small potatoes by Manhattan standards but enough to make it Boston's biggest ad agency. He is best known in the advertising community for being the first "to call a jock a jock" in a campaign for Bike brand underwear ("There's nothing like a washed-out jock"). Other successful MacDougall slogans: "It takes two hands to handle a whopper. The two-fisted burger from Burger King"; "Salada-the coffee drinker...
...missionaries used ploys similar to highschool bake sales to attract audiences. Petersen -- whose mission took him to Panama, Costa Rica, Nicaragua, and the Honduras--organized Bible study groups, cleanup campaigns, and bike-fixing clinics...