Word: bikes
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Dates: during 1980-1989
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...ages," one mother says), the children of this Boston suburb have used the expanse of vacant land as their exclusive preserve, a wild place, slightly apart. It is all-purpose terrain, perfect for many kinds of serendipity, a place where kids can build a secret fort, practice daredevil bike riding over hillocks called the Camel Humps, share the painful silences of adolescent romance or even read a book alone...
...counting cases of jock straps in a warehouse, I heard this gem. Next to a story about three nuns and an exercise bike, it is the worst attempt at humor I have ever seen. It goes as follows...
Manufacturers estimate the U.S. bike- clothing market at $30 million and say it is growing by 25% annually. The suppliers include more than 50 companies, from Japan's Descente and France's Le Coq Sportif to America's Protogs, Cannondale and L.L. Bean. Some 60% of the 6,500 bicycle shops in the U.S. now carry clothing next to the tubes and pumps, as compared with only about one-third ten years...
...that tells a % biker the average speed and distance traveled. San Diego-based SkidLid Manufacturing produces a $52 helmet with a rear-view mirror. There are even accessories for babies: the $30 L'il Bell Shell helmet is designed for tots riding on the back of their parent's bike...
Some stores, deciding that clothes make the cyclist, have dispensed with stocking bikes altogether. The Bicycle Outfitter, a Los Altos, Calif., retailer, launched a clothing-only store in Sausalito, outside San Francisco, five months ago and has just opened another one in Concord, near Oakland. Fittingly, these haberdasheries look like boutiques more than bike shops, with dressing rooms, mirrors, carpeted floors and female personnel to help women customers feel as if they are buying haute couture rather than sporting goods...