Word: bikes
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...counting cases of jock straps in a warehouse, I heard this gem. Next to a story about three nuns and an exercise bike, it is the worst attempt at humor I have ever seen. It goes as follows...
Manufacturers estimate the U.S. bike- clothing market at $30 million and say it is growing by 25% annually. The suppliers include more than 50 companies, from Japan's Descente and France's Le Coq Sportif to America's Protogs, Cannondale and L.L. Bean. Some 60% of the 6,500 bicycle shops in the U.S. now carry clothing next to the tubes and pumps, as compared with only about one-third ten years...
...that tells a % biker the average speed and distance traveled. San Diego-based SkidLid Manufacturing produces a $52 helmet with a rear-view mirror. There are even accessories for babies: the $30 L'il Bell Shell helmet is designed for tots riding on the back of their parent's bike...
Some stores, deciding that clothes make the cyclist, have dispensed with stocking bikes altogether. The Bicycle Outfitter, a Los Altos, Calif., retailer, launched a clothing-only store in Sausalito, outside San Francisco, five months ago and has just opened another one in Concord, near Oakland. Fittingly, these haberdasheries look like boutiques more than bike shops, with dressing rooms, mirrors, carpeted floors and female personnel to help women customers feel as if they are buying haute couture rather than sporting goods...
...began when a bunch of jocks in Hawaii fell to arguing about which was the tougher sport, biking, running or swimming. Out of the quarrel was born the first Ironman Triathlon: 15 seemingly crackbrained humans on a 2.4-mile ocean swim followed by a 112-mile bike race followed by a 26.2-mile marathon run. That was in 1978. This year, with the distances in many cases shortened to a so-called tinman's grasp, 1.2 million Americans are expected to take part in 2,100 triathlons. The event is being called the fastest-growing participatory sport in the nation...