Word: bikes
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Koga has been working to make good on that promise ever since. After studying videos of the race, Jager enlisted the help of the country's National Aerospace Laboratory and TNO, a Dutch research institute, as well as companies that make aerodynamic clothing, bike coatings and wheels. The result? The so-called half-million-euro bike--a blend of science and design that uses carbon technology to increase the frame's stiffness without a significant increase in weight...
Koga claims the frame is 130% stiffer than Bos' last bike and accounts for the world champion's near perfect record over the past couple of years. The company has tried to pick up speed in other ways too, from altering Bos' riding position to using compressive clothing that supports his muscles and improves aerodynamics...
...Bicycles are still two wheels, a chain and handlebars," notes Jager on the challenges of innovating a product that has essentially been around for more than 100 years. Still, the company is hoping Bos and his teammates--who have similar bikes--will prove that even so venerable a contraption can be made new. If all goes well, consumers will be able to purchase a version of the bike for themselves for a mere 4,000 euros (a bit more than $6,100)--wheels not included...
During the bike-riding craze of the 1970s, businessman Richard Burke, an avid runner, sensed a market for a high-quality, American-made bike to compete with then dominant Japanese imports. In 1976 in a red barn in Waterloo, Wis., Burke started Trek with five employees. Trek, the bike on which Lance Armstrong rode to his Tour de France victories, is now the country's largest bikemaker. Burke was 73 and died of complications following heart surgery...
...betrayal, I endured a good 10 minutes of laughter and ridicule before I realized I had constructed his entire name poem in my mind. Having completed that task jolted me awake, and I realized it was probably foolish to just stand there taking it. I got on my bike and rolled away, hoping that my four wheels would carry me faster than they usually...