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...Saturday morning, and like a typical New Yorker, Biz Johnson-Brown, 31/2, is running late. Class has already been in session for half an hour when she parks her purple Princess bike near the door and, accompanied by her father, Bruce Brown, joins half a dozen other children as they climb and crawl and tiptoe their way through a miniature obstacle course under the relentlessly cheerful supervision of their beloved drill sergeant, Miss Leah...

Author: /time Magazine | Title: Rediscovering Playtime | 5/29/2005 | See Source »

When President Bush returned from his bike ride last week carrying I am Charlotte Simmons under his arm, observers seemed more worried about whether he had completed the novel than whether the Leader of the Free World should be reading and mountain biking simultaneously. The President was supposed to have finished Tom Wolfe's critique of political correctness on college campuses months ago, so why was he hanging on to it now? White House aides were quick to put minds at ease. Bush's biking partner for the day, Mike Wood, had borrowed the book-which includes ample accounts...

Author: /time Magazine | Title: Bush Charlotte Simmons Mystery Solved! | 5/14/2005 | See Source »

...make the wine; Gallo would handle marketing and distribution. Then, after sending a crew of Gallo researchers and Grey Advertising executives to southern France, Gallo coined an evocative name--Red Bicyclette--and devised a friendly label with a fun cartoon of a Frenchman in a beret riding a red bike with a dog trailing behind him, a baguette in its mouth. Voilŕ: French charm with none of the intimidation factor. (Compare that label with, say, the one for Domaine de Montcalmčs Coteaux du Languedoc AOC, a wine from the same area.) The back label was just as friendly: "Bonjour...

Author: /time Magazine | Title: Marketing: Gallo Says Bonjour | 5/4/2005 | See Source »

...resident questioned another plan presented at the meeting to build pedestrian and bike pathways on North Harvard Street in front of the Harvard athletic complex...

Author: By Joseph M. Tartakoff, CRIMSON STAFF WRITER | Title: Allston Crossing Planned | 5/2/2005 | See Source »

Your arguments on the “exorbitant” price of music are also misplaced. If a consumer believes the cost of a particular item—a stereo, a bike, a pair of jeans—is too high, you would never turn that around as justification to shoplift the item. Why should music be any different? Moreover, the relative price of music has risen very little in recent decades when compared to most other forms of entertainment (such as movies and sporting events). Perhaps if consumers realized that record companies typically invest hundreds of thousands of dollars...

Author: By Michael J. Huppe, | Title: RIAA Protects Industry Workers, Embraces Technology | 5/2/2005 | See Source »

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