Word: biking
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Dates: during 2000-2009
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That is why the nearly century-old American industrial icon has so much riding on the V-Rod, the sleek, radically new bike it will unveil at this year's gathering. Even though the company, based in Milwaukee, Wis., is firing on all cylinders, it could be headed for a nasty spill if it doesn't navigate this generational speed bump. Despite its powerful brand, Harley has failed to attract enough young riders, who prefer the speedy, more technically advanced machines from Asian powers like Honda and Yamaha and European rivals BMW and Ducati. While it still leads the pack...
...gained nearly 50%, closing last week at $52. While other manufacturers downsize, Harley plans to spend $145 million on a massive expansion of its plant in York, Pa. The company offers classes at dealerships to lure younger, less experienced riders, especially women. In the past year, its sports-bike subsidiary, Buell, rolled out the Blast, an affordable lightweight motorcycle ($4,395) targeted expressly at beginners, with easy handling and a single-cylinder engine...
...waiting list for a V-Rod at his local dealership. And for more than three years, riders have been sending Bleustein money as a deposit for a special centennial-edition model in 2003. There's only one hitch: Harley hasn't even announced such a celebratory bike yet. Bleustein can only hope that the V-Rod gets the next generation of bikers to finally follow their parents' lead...
...exhausted. The extended-family structure that once shared the burdens and reinforced values has frayed. Nothing breeds wretched excess like divorced parents competing with each other and feeling guilty to boot. It's not an option, as it once was, to let kids roam free outside after school, bike over to a friend's house, hang out with cousins or grandparents. The streets are not safe and the family is scattered, so kids are often left alone, inside, with the TV and all its messages...
...straight-talking, middling Texan toughing it out in a European sport. Then he got cancer, which changed his life and his body. The treatment oddly reshaped his muscles for climbing, the most crucial part of the Tour de France. He taught himself how to cycle, not just ride a bike. That led to last July, when he became a two-time Tour de France champion, and the kind of comeback story of which HBO movie producers dream...