Word: biking
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...shipped in tons of sand to build four urban beaches that were also a hit with residents, while inspiring dozens of comedy skits about plump sunbathers walking through gridlocked traffic. Ebrard has also built miles of cycle paths, on which he's posed for cameras atop his mountain bike on sunny Sundays...
Even after his daredevil jumping days were over, his memory lived on in pop culture, and in the lingering scars of formerly impressionable bike-riding boys. In the end, maybe "death-defying" is the wrong term to describe him. All death could do, after all, was make him stop living; in his outlook, fear was the only thing that could truly kill him. That which didn't kill Evel Knievel, as he proved more literally than most, made him stronger. With reporting by Pat Dawson/Butte
Demand for limited-edition bikes has never been greater--the supply of wealthy middle-aged guys with too much time and money is growing--and the industry is expected to bust through $100 million in sales this year. "Our business has more than tripled over the past three years," says Wendy Atchison, CEO of Ecosse, a boutique cyclemaker in Denver. Its $275,000 Titanium Series RR is handcrafted by welders, machinists, painters and upholsters. The bike's all-titanium chassis is stronger than and a tenth the weight of steel, very difficult to weld and brutally expensive. For those hours...
...those who already have all the toys they want, even a work of art like the bike isn't enough; they want the experience of building the bike of their dreams. So Ecosse offers--for $3.6 million--the Ecosse Spirit ES1, a package of two high-performance bikes, plus the chance to help build them with Formula 1 engineers and two weeks or more of training with championship-level racers. "Most guys who are into motorcycles are interested in the mechanical workings of the engine--getting the chance to work with a team of builders will be incredible," says Coldwells...
Bourget's Bike Works produces fewer than 600 motorcycles a year, and some collectors can't get enough. Enthusiast Mark Meeberg owns 18 custom-made Bourget's, and his collection is valued at more than $1 million. Meeberg, who made his fortune as the owner of a commercial reconstruction business, speaks of the "freedom" he feels while riding. On his $135,000 Cobra, every piece of metal is streamlined to the machine so there is not a straight line on the bike, and that union of form and function takes his mind off everything else. "I have a real high...