Word: bilko
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...Bilko & Como. BBC, after all, was ahead of the U.S. in beginning public television back in 1936. But BBC's drawback in program making has always been, in the words of one English critic, its automatic recoil from "any program that will seriously annoy the Church of England, the Royal Family, the three services, the British Medical Association or the Law Society." It enjoyed a monopoly in British radio broadcasting for 33 years, during which its Oxford-accented air of uplift earned the BBC the fond, but not too fond, nickname "Auntie." Five years ago, along came commercial...
...date was BBC News Director Hugh Carleton Greene, 49 (brother of Novelist Graham Greene), who this year became director general of the BBC. BBC-TV worked to liven up its prime evening shows (keeping, however, 35% of them "serious" as always), even bought U.S. TV packages such as Sergeant Bilko and Perry Como, both of which proved immensely popular. The result: BBC-TV is gradually winning some of its old audiences back from ITV, now regularly gets a 39% viewership, often clobbers ITV on covering news events...
...Best Chance Ever." The Tigers badly needed a first baseman for 1960-and as had happened before with other teams, Detroit's eye landed on Bilko, who had had a fine 1959 season with Spokane. The Tigers got Bilko for the $25,000 draft price plus a salary of $15,000. and Manager Jimmy Dykes made it plain that he was counting on Steve. In spring training, Bilko batted .304. hit four home runs and felt good: "This is my best chance ever. If I don't make it this time, I have no one to blame...
...American League season's first days, Bilko still looked good: he hit home runs on consecutive days against the Chicago White Sox. Then, as the weather grew warmer, came the seemingly slight difference in pitching between the majors and the top minors that is best described by Bilko himself: "Up here you see a good pitcher every day. Down there, maybe only five in seven days. And down there are a lot of young guys who don't know what they're doing...
...Else." To Steve Bilko, that difference has long been the one between success and failure. By last week he was hitting a poverty-stricken .135, was riding the Detroit bench, and had every reason to expect to pack. To Steve Bilko, it was a familiar story. "In the minors, you can have your ups and downs. But here, you got to be up all the time-or else...