Word: bill-boards
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...have evolved an entirely new form of art with the poster and bill-board. Although they are bitterly criticized, they really do express the American spirit. In these contributions we have struck upon something original which on country has over yet attempted. Today we either don't realize what we are accomplishing, or are ashamed to admit...
...been entertaining to wonder whether the next young woman to appear under the auspices of Lucky Strike or Chesterfield on the bill-boards of the land would be a Greta Garbo or a Clara Bow type. The country may have benefited by the redistribution of funds produced by wagers, won and lost, on the next sport to be glorified by the versatile female athlete who posed for a gasoline company as "Power," "Speed," and "Balance," in successive months. Undoubtedly bill-board advertisements, like traveling salesmen and muddy weather, being unpredictable, have added glamor to life, and being thoroughly vexing, strength...
...generation its degree in Indian nomenclature and the battles of King Philip's War, the Company is only waiting for fresh undergraduates in its highway university. This possibility, and the failure of their companies to follow a worthy example, have lead to attempts in New York State to curtail bill-board advertising through legislation prohibiting advertising in certain places and taxing it heavily in others...
Apparently even a measure of such obvious value to the public may be caught in the tangling folds of the political not. "The bill-board interests are united and determined to prevent regulation," it is reported. Their opposition ought surely to be overcome. It would be a worthy gesture for large industrial firms to abandon bill-board advertising, as the leading gasoline manufacturers have done in France. The tobacco companies could sacrifice the privilege of having rival cigarette signs four abreast without exercising too generous self-denial...
...emotional, gentle type. Hence his pessimism. But throughout the country -- and it is America that he especially attacks--there are appearing signs of improvement. Not the least of these in the promise which a popular movement has drawn from the most prominent roadside advertising companies--to stop, gradually, the bill-board method of advertising. The better magazines are tending to print better stories, and to leave the rest to the "Snappy Story" type of weekly. But the tendency is, of courts, very gradual...