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Word: billabongs (lookup in dictionary) (lookup stats)
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...wave. "Twenty years ago, no one would ever have conceived of [riding] a 100-ft. wave," says Sam George, editor of Surfer magazine. "But the surfers that are really at the vanguard today are confident they can ride [one]." In 2001 they were further emboldened in their quest when Billabong, an Australian surfwear company, set up the Billabong Odyssey, a fund to pay for surfers to travel anywhere in the world in pursuit of a 100-ft. wave. Billabong will award $250,000 to the first surfer who conquers one. Generated by a perfect storm far out at sea, traveling...

Author: /time Magazine | Title: When The Surf's Way Up | 7/19/2004 | See Source »

...money into the park." But Jeffrey Lee, a traditional owner from the Djok clan, says, "We are still really sad about the death of that German tourist and we want to make sure people are safe." Isabel von Jordan was killed by a crocodile in a Kakadu billabong in 2002; her group's tour guide had told them they could ignore warning signs. "If that attack" - the first fatal one in the park in 15 years - "hadn't happened, we'd still be swimming at Twin Falls," safari operator Bowman says. With saltwater crocodile numbers booming...

Author: /time Magazine | Title: Fencing Off Kakadu | 3/23/2004 | See Source »

...that has not diminished the appeal of PacSun's surfwear. Thanks to MTV and movies like Blue Crush, kids from Alaska to Alabama are eager to look as if they spend the day with sand between their toes. In addition to its private label, PacSun stocks brands like Billabong, Quiksilver and Hurley, lines that pro surfers and skaters wear. Even though teens can get some of these brands at mass merchandisers such as Wal-Mart and Target, "they think shopping at PacSun is cooler," says Jennifer Black, a retail-stock analyst for Wells Fargo Securities. She adds that there...

Author: /time Magazine | Title: Selling Teen Spirit | 8/25/2003 | See Source »

...finals a contest among the four remaining riders. A panel of judges awards a score of 1 to 10 for each ride. "Surfing is an art form, and women appear much more adept at expressing this than men," noted Naturel, an enthusiastic supporter. Marson, decked out in a Billabong hooded sweat top and pants, reflected the fashions sold at the "surf village" erected for the occasion...

Author: /time Magazine | Title: Girls in the Curl | 8/26/2002 | See Source »

That's certainly paying off for the sponsors, because the $2.4 billion surfwear industry is booming. Two of the biggest players, Billabong and Quiksilver, expect their lines of girls' board shorts, T shirts and other apparel to soon meet or beat earnings from boys' lines. "Girls are embracing the lifestyle, the whole surfing experience," says Heidi Bartholomew, director of marketing and design for Billabong Australia. Even girls who have never caught a wave like wearing the floppy, casual clothes, often embellished with Hawaiian floral patterns, stripes or logos...

Author: /time Magazine | Title: Girls in the Curl | 8/26/2002 | See Source »

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