Word: billboard
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Rather than from large organizations, the protests that furrowed brows at City Hall came from supersensitive individuals representing no one but themselves. These are the people who spell tolerance with a capital T and search for bigotry under every billboard. They find it impossible to judge any form of art except on the basis of whether it is "good" or "bad" for race relations...
Winston Churchill's cabinet employed everything but billboard posters to ballyhoo the show in advance. "We are going to have a two days' debate," announced the Prime Minister, "at which very grave and far-reaching matters affecting every branch of our national life . . ." will be discussed. The cabinet met for several days in emergency session; newsmen collected hint after hint that the Conservatives, after nine unhappy months back in power, had at last hammered out a tough and effective economic policy for Great Britain...
...offending tie-in involved MGM's The Great Caruso, starring Mario Lanza (TIME, Aug. 6), and the Coca-Cola Co., sponsors of Tenor Lanza's U.S. radio show. Caruso's son Enrico Jr., 48,* and 28-year-old Grandsons Enrico and Roberto, were "disgusted" with Coke billboard and poster ads ballyhooing the picture. Not that they had anything in particular against Cokes, explained the younger Enrico, but "we Europeans look upon commercial advertising from a different viewpoint than Americans." The family took the matter to court and the "disgusting" ads were ordered blocked...
Lesson for Today. In Greenville, S.C., the Southside Baptist Church put up a billboard with the message: "Salvation is free and tax free. Tell Tom, Dick but not Harry...
...novice at the trade has written a catchy song called Snowflakes, Guy Lombardo has recorded it for Decca, and song sheets and records are selling in a flurry. The successful tunesmith: a nine-year-old girl from Brooklyn, a fourth-grader who doesn't even know Billboard from Variety...