Word: billboarded
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Dates: during 2000-2009
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Kids can get violent images from movies, TV, DVDs, the Internet. Yet the latest outrage over the feeding of gore to the very young came from one of the oldest forms of commercial communication: the billboard. Ads with grisly graphics from such fright films as Captivity and Dead Silence loomed over children as they went to their Los Angeles--area schools. And if the images didn't scare the young, they upset many parents--and detonated the latest installment in an old debate: Are scary things bad for kids...
...number of eyeballs glued to tiny screens multiplies, so too does the mobile handset's value as a pocket billboard. Consumers are increasingly using their phones for things other than voice calls, such as text messaging, downloading songs and games, and accessing the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on handsets. All of these activities give advertisers fresh options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores, highlight reels and games to lure thousands of fans to a website...
...that the best is yet to come, and point to his great strength: he's popular. With approval ratings consistently in the mid-60s, Tsang does not lack for support. "He's pretty good," says Johnny Lau, 35, an advertising worker taking a cigarette break beneath a campaign billboard for Alan Leong. In Mongkok, on the Kowloon side of Hong Kong harbor-and one of the most densely populated tracts of land on the planet-Rex Lau, 37, who is working in a bicycle-repair shop, echoes the sentiment. "Donald Tsang is doing okay," he allows. But then he adds...
...Tour? - which roughly translates as "Whose round is it?" although the driver insists it means "Who am I having sex with next?" There are also several ads for premier banking services, a weather-beaten, 1970s-era hotel offering rooms at $600 a night and a billboard hawking a new model Peugeot ($40,000) behind the slogan: "Don't think about it. Just...
...Villepin wasn't too happy when his 20-year-old daughter Marie packed in her college studies to become a model. Luckily for Mlle Steiss (the pseudonym Villepin uses to conceal her political pedigree), the gamble soon paid off. She is the new face of Givenchy perfume and her billboard campaign hits the U.S. in April. And she's not the only prime ministerial offspring to choose a more glamorous route to success than politics...