Word: billboarded
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Dates: during 2000-2009
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...Manhattan's trendy Soho district, rock star Lenny Kravitz peers down from an 18-m-wide billboard for Absolut vodka, holding in his outstretched arms what appears to be a digital cable with bottle-shaped plugs. This isn't just the physical manifestation of the vodkamaker's latest hip ad campaign; it's also a display of advanced technology. At the bottom of the sign, Absolut invites passersby to send a text message or enable their Bluetooth cell phones to download a free 4-min. MP3 track where they're standing. "We always try to be edgy and different with...
...stats are astounding: a top-rated TV movie that spawns Billboard's best-selling album and a flock of the most heavily downloaded singles on iTunes. High School Musical is a multimedia phenomenon for the Disney Channel, which no one older than 11 will admit to watching...
...released his solo debut album “Rockin’ the Suburbs” on Sept. 11, 2001. Despite its unfortunately-timed release date, the album debuted at number 42 on the Billboard 200 albums chart...
...released his solo debut album “Rockin’ the Suburbs” on Sept. 11, 2001. Despite its unfortunately-timed release date, the album debuted at number 42 on the Billboard 200 albums chart...
That's not to say new billboard technology is free of challenges. Advertisers and privacy advocates are worried that interactive campaigns could be intrusive. Not everyone wants to be talked to by a billboard. "If somebody starts pinging phones, there's going to be consumer backlash," says Tom Burgess, CEO of Third Screen Media, a mobile-marketing and software consultant. For that reason, the newest high-tech outdoor campaigns invite consumers to opt in, say, by sending a text message. For example, Nationwide, the insurance and financial-services company, encourages visitors on Times Square's Reuters billboard to send...