Word: billboarding
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...film and music business, the claim that there has been headway is simply a joke. "Competition has never been tougher," Li Haihua tells me as he peddles DVDs of new Hollywood films for 60? apiece on Shanghai's Huaihai Street, just blocks from a big antipiracy billboard. "There are more [sellers] than ever before, and the price has come down." Zhou says he earns less than 13? per disc. "It's definitely a volume business," he adds wearily...
...they, again?” asks Christine Folch ’98. To be fair to Christine, 3EB has arguably not had a hit since 1999, when the hook-y “Never Let You Go” rose to #14 on the Billboard Hot 100 Charts. Apparently, people will let 3EB go. Other alums took a more hostile approach: as Matthew L. Kramer ’98 puts it, “Why do you care...?” Perhaps 3EB isn’t worth caring about, but any band capable of feuding with badass Matchbox Twenty...
...president's theatrical, defiant speeches, styled to show off Iran's tough posture and encourage a sense of nationalist pride among ordinary Iranians. "With great pride, I declare that as of today our country has joined the nuclear club of nations," Ahmadinejad said, speaking before a great billboard of the Iranian flag encircled by the symbol for nuclear energy. The next day Iranian newspapers ran tall headlines reading simply "NUCLEAR POWER...
Kids can get violent images frommovies, TV, DVDs, the Internet. Yet the latest outrage over the feeding of gore to the very young came from one of the oldest forms of commercial communication: the billboard. Ads with grisly graphics from such fright films as Captivity and Dead Silence loomed over children as they went to their Los Angeles--area schools. And if the images didn't scare the young, they upset many parents--and detonated the latest installment in an old debate: Are scary things bad for kids...
...number of eyeballs glued to tiny screens multiplies, so too does the mobile handset's value as a pocket billboard. Consumers are increasingly using their phones for things other than voice calls, such as text messaging, downloading songs and games, and accessing the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on handsets. All of these activities give advertisers fresh options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores, highlight reels and games to lure thousands of fans to a website...