Word: billboarding
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...Kravis Roberts, that acquired the company for $9.8 billion in July--will expect big results, and Calhoun, who headed GE's $47 billion infrastructure unit, is unlikely to disappoint. At VNU, he's charged with turning around its Nielsen television-ratings system as well as the Hollywood Reporter and BillBoard magazine. Nothing a little Six Sigma...
Real attention seekers would have gone with a Times Square billboard. But subtler parents Tom Cruise and Katie Holmes opted for a tasteful 22-page cover story in Vanity Fair to unveil the world's most anticipated baby photo, that of their daughter, Suri Cruise...
...Hizballah fighters and supporters were out in force, passing out flags and posters of Hassan Nasrallah, their leader. A new billboard played on the Arabic meaning of his name, declaring "Victory from God, Nasrallah is Back." That evening, as the terrace cafes of East Beirut filled with the first decent sized crowds since the war began, the southern suburbs erupted in fireworks and celebratory gunfire. Divided in war, the city is still divided in peace...
Tiaro Shire: Discover the magic, says a billboard. The brownish fields at Gunalda, 200 km north of Brisbane, don't look especially magical. But then you walk into a shop called Wind Fairies, and you start to wonder. Inside a room hung with blue velvet and decked with gold stars and Christmas-tree lights, Rhonda Gadenne puts a small glass ball in your hand, sprinkles you with glitter and says: "Close your eyes and make your fairy wish. May your magic come true...
...Justice, online gambling has done pretty well against stiff odds. U.S. wagerers last year poured around $5.4 billion into the kind of offshore Internet gaming sites that the DOJ has been struggling to bring to heel. As one British online gaming firm boasted in a recent Times Square billboard: "EVERYBODY BETS." That may well be true, but the Justice Department is out to show that the luck of longtime winners like Carruthers and his firm can change overnight...