Word: billboarding
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...launched its new fragrance, Hypn�se, in France last summer on JCDecaux bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company...
...Alan Light is fascinated by this story of the three white Jewish kids from New York City who rose to prominence as the first hip-hop group with a number one album on the billboard charts, 1987’s “License to Ill.” To satisfy his interest, the former editor-in-chief of Vibe and Spin decided to go straight to the sources, interviewing all the key participants for his new oral history of the Beasties, “The Skills to Pay the Bills...
...seem rather bored. Why they thought people would be entertained by watching the band travel by luxury bus is hard to say. As if to compensate for the dullness of the band’s scenes, they alternate with shots of the antithesis of boring: stuff burning. A billboard, some trash, a car, and a bus stop are among the things that are incongruously and computer-generatedly on fire throughout an anonymous city as passers-by go about their day-to-day lives without paying attention to the flames. The band members gaze soulfully upon some of the blazes...
Generally, it’s hard to mistake the Crimson’s music page for the Billboard chart. In the past year we have spent more words on art-house one-time band-of-the-moment Lightning Bolt than on double platinum success Carrie Underwood. What explains this? The snobbery of music writers? The difficulty in getting promo copies of albums from piracy-paranoid major labels? The desire to inform our readership about new and artistically interesting music? Whatever the case, we don’t write much on what’s on the radio. To reverse this...
...godfather" of Latin jazz; in Hackensack, N.J. Renowned for integrating the conga into jazz, he decided to become a musician after hearing a Dizzy Gillespie recording featuring Cuban percussionist Chano Pozo. In 1961 Barretto recorded the boogaloo tune El Watusi, among the few Latin jazz songs to hit the Billboard charts. Named a Jazz Master by the National Endowment for the Arts, he formed a decades-long partnership with the Latin pop label Fania, where he popularized salsa music...