Word: billboards
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Dates: during 1940-1949
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...aero mechanics, however, proved surprisingly indigestible. They called off their strike and set out to fight Beck with billboard displays, radio programs and full-page newspaper advertisements. They described Beck's newly founded local at Boeing as the "foul-hatched, illegitimate offspring of a power-crazed dictator . . ." They also had the impertinence to use heavy-handed humor in bearding the heavy-handed czar. One ad featured a drawing of an old-fashioned privy which was entitled the "Beckhouse." Another pleaded: "Don't go Beckward...
...ginghamed housewife who thought "they could do better," looked with a jaundiced eye at the shorthanded post-impressionist manners of the art-school artists. Sniffed she: "Art is done for beauty. Not that grotesque stuff. A picture is supposed to speak its own piece, the same as a billboard. If you have to stop and ask questions . . . it's no good...
...very happy now," replied the noncom. The soldier, puffing a cigarette, grinned sheepishly. And under the marquee of the Cathay Theater, a lone Communist private, obviously ill at ease in the big city's hurlyburly, served a nervous trick as sentry. Behind him, a gaudily got-up billboard advertised the Cathay's latest feature attraction: I Wonder Who's Kissing...
...Broadway playgoer can spot a hit by the line at the box office. For the record, Billboard has denned a hit as a show that runs for more than 100 performances. Last week, by the formal definition, an overdressed underdog of a revue called All for Love (TIME, Jan. 31) became the costliest, floppingest "hit" in U.S. theatrical history...
Rivera is, at his best, a pocket-size Homer, at his worst a billboard-calendarist wooing the tourist trade. And for all the movement and technical preciseness and colour, Diego Rivera has never been, certainly is not, Mexico's or the Hemisphere's greatest living artist...