Word: billboards
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...Font's surprise foray shows that few companies or industries are immune to merger fever. As a result, the ranking of top U.S. firms has become almost as volatile as Billboard magazine's Hot 100 pop record chart. The strategies behind the mergers are as varied as the deals themselves. American Express, for example, grabbed the Shearson Loeb Rhoades brokerage house on its way to becoming a one-stop financial service center. To enhance its power on grocery shelves, Nabisco merged with Standard Brands...
...billboards start 200 miles away in each direction, at the Virginia and the Georgia lines. "Veeseet Pedro... South of the Border." "We started with the billboards in the 1950's" Jim Holliday, general manager, says. "Hey, Amigos--Ees Cool at Air-Condeetioned South of the Border." "The sign laws have gotten a lot more restrictive since, but we still have our leases," Holliday adds. He points to the observation sombrero, where visitors pay 50 cents to ride 165 feet to the brim and look out over the highway. "To us it's just a big billboard. We needed some southbound...
...Atlantic City, the East Coast's first legalized gambling paradise takes form on screen as a sore on the continent's skin, a pustule that bursts every decade or two. The film jumps back and forth among images of demolition and urban renewal: a billboard on a lone, dilapidated building proclaims. "Atlantic City, you're back on the map--again," while in a spectacular shot before the credits director Louis Malle shows us an aerial view of a massive stucco hotel collapsing into a heap of dust and rubble. Malle's Atlantic City is a patchwork of the old corruption...
...four times what he made from a day's hustle in Cairo, he takes Sinai-bound passengers on the 2½-hour trip to the Suez Canal. As the highway stretches into the desert, the horizon is broken only by an occasional military encampment, gas station or Marlboro billboard in Arabic. Soon clumps of palm trees signal the town of Ismailia and the Suez ferry dock at Qantara...
...does not often see families with small children on the streets of Canton. There is currently an intensive government campaign to establish birth control in this crowded city. A large billboard located strategically downtown exhorts residents in the name of patriotism to "have only one child." The official guides explain the problem thus: "We have made mistakes in the past." A family with more than two small children is now an unusual sight...