Word: billboards
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...beginning of Big Foot Trail, some 45 miles west of Wounded Knee, S.D., a yellow, slightly faded billboard stands frozen against the bleak Dakota horizon. "45 miles to Wounded Knee," the billboard screams. "The historic site and mass grave of the last battle between the Indian and the white...
...decision to call a meeting of the United Nations Security Council in Panama City was primarily intended to embarrass the U.S. for maintaining control of the Panama Canal-and it succeeded. On opening day, the delegates arriving at Panama's Legislative Palace faced a three-story billboard that declared in the five official U.N. languages: "You may rest assured that in our negotiations with the U.S. you will always find us standing on our feet and never on our knees. Never! Torrijos...
What is a "directional sign"? The House Public Works Committee defines it so broadly that almost every extant billboard could qualify: SLEEPY TIME, MOTEL, 12 MILES, for example, or SUPER GAS, NEXT RIGHT, Or STRAIGHT AHEAD FOR MAPLE SYRUP. But that is not the worst of it. There are now some 800,000 billboards-technically illegal under the beautification act's language -lining about 200,000 miles of rural roads. If Congress authorizes six outdoor signs per mile, the U.S. could legally have 1.2 million billboards in its future-a net addition of 400,000 signs...
...starkly beautiful New Mexico setting, a billboard catches the eye: UNDEVELOP! Undevelop? Out here in the middle of a desert where freeways lead only to mesas and mirages? Out here on the range where the skies are not smoggy all day? Minutes later, however, the message of the half-whimsical New Mexico Undevelopment Commission begins to make sense as the car whizzes past a transformer station. Utility poles grow stouter and taller, then pick up extra arms to hold more wires. The highway takes on another lane. Exit ramps and gas-station signs run closer together. The road cuts through...
...charts nowadays, a producer must follow all of these prescriptions-or none. To wit: RCA's new release of Amazing Grace. It is a most un-snappy, 200-year-old American hymn tune, performed on that ancient instrument, the bagpipe. It is also No. 19 on the Billboard Hot 100 chart this week and has sold 1,200,000 copies throughout the world in the past eight weeks, more than 300,000 of them...