Word: billboards
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...real source is Miami's Donnelly Advertising Co., the giant outdoor ad agency. Donnelly failed to sell the idea to Gillette, but when the agency included a slide of the billboard as comic relief in its sales pitch at last summer's outdoor advertising convention in St. Louis, the boys instantly recognized it as just the thing to stimulate what they like to call "billboard awareness." Donnelly to date has sold 1,500 of the 24-panel posters to billboard owners in all 50 states at $8.50 each...
...sister Judy, 20, is "about 1,000, if you count the dogs. And about 100 if you don't." The only industry is the cement plant. And the only dash of color in the grey landscape-since Bobby left-is a huge red, white and blue billboard that proudly proclaims: POINT ANNE, BIRTHPLACE OF BOBBY HULL, WORLD'S GREATEST HOCKEY PLAYER...
MAHLER: THE NINE SYMPHONIES (Columbia; 15 LPs). Even at a price of $100 for the handsomely leather-bound set, this blockbuster has for weeks been listed as one of Billboard's bestselling classical albums. As the apotheosis of romanticism, Gustav Mahler is very much in vogue, and the most flamboyant of his latter-day champions is Leonard Bernstein, who has been building up this treasury of recordings with the New York Philharmonic for seven years. No one can argue with the power and variety of Bernstein's interpretations, but his gifts are most appropriate to the later symphonies...
Suddenly the pianissimo sales grew into what for a classical record amounts to a forte. Although until recently the film was playing-in only four U.S. cities, the album has now sold 15,000 copies. This week Mozart's "new" hit climbed to No. 21 on Billboard's chart of bestselling classical records. And the surge is spreading to other versions: RCA's five-year-old issue, played by Artur Rubinstein, is selling four times faster since Elvira arrived...
Posters have been used to promote everything from Jane Avril to Zanzibar, but Pop Artist Robert Rauschenberg, 42, believes that salesmanship begins at home. A new 17-ft. by 4½-ft. Rauschenberg poster at Manhattan's Whitney Museum advertises the artist himself. Entitled Autobiography, the gaudy billboard includes a life history in telegraphese, his horoscope, and a skeletal portrait of himself composed from 13 X rays. With the backing of a group headed by Poster-Art Enthusiast Marion Javits, wife of the U.S. Senator, 2,000 copies of the work will be reproduced and sold to hard-core...