Word: billboards
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Freed from the frenzied setting of his stage shows, Brown is heard to best advantage on records. His last two releases sold over 1,000,000 copies each, and on Billboard's campus popularity poll he ranks just behind Bob Dylan. His rise in the mass market gives a sign that "race music" is perhaps at last becoming interracial...
...checks every footlight mike to make sure it is cased in rubbe-otherwise, the mikes pick up the actor's footfalls. He prowls about the sets in narrow-eyed search of peeling paint. He even makes elaborate taxi tours of the entire New York area to inspect all the billboards he has paid for. Once he climbed to a high perch in Yankee Stadium to see if a panning TV camera could catch a certain outfield billboard; he concluded that the sign was out of range, so he didn't buy the space...
...CHRYSSA, 33, a Greek-born artist (she does not use her last name) discovered the new medium when she arrived in New York in 1954, and was stunned by that acropolis of billboard communication, Times Square. "It was a garden of light," she says. That, combined with her native love of calligraphy, led her to study sign lettering, and soon to neon itself. "Neon is made out of a clear, light material-like glass buildings. Transforming the cultural world into the world of the laboratory, it brings art nearer to science." For her just-opened show in Manhattan...
...teenagers. Now the trade journals gleefully promote new merchandising angles aimed at "the four-to-twelve-year-old market." They may be teeny-weeny, but with their dollar-a-week allowances, the subteens have become big business. Last year they spent $29 million on big beat music, according to Billboard bought 20.8% of all the 45-r.p.m. records sold in the U.S. "Some of them can't read yet," says one Detroit dealer, "but they can tell what they want by the pictures on the record jacket...
Randy Lindel, as the colleen's Missituckian beau, and Peter Houghteling, as the bigoted legislator, Billboard Rawkins, were adequate but little more. William Hodes, as Og, the rightful owner of Finian's gold, displayed a physique as unelvishly robust as his singing voice (he spoke in a coy falsetto). Other members of the cast, however, were more successful...