Word: billboards
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...needs between 120 to 150 events a year to make the O2 viable, but it's already on track to host up to 180 in its debut year. "We're well ahead of the game," says David Campbell, chief executive of AEG Europe. According to Billboard, O2 sold 601,056 tickets in its first three months, making it the fourth most popular arena in the world after Madison Square Garden, the Manchester Evening News Arena and Wembley Arena. Legendary British promoter Harvey Goldsmith, organizer of the Zeppelin show, isn't surprised by the O2's success: "It's a state...
...this odd fusion of commentary and commerce is either a clever form of social activism or blatant moral hypocrisy - arresting contemporary art as easy exploitation. No one, for sure, can deny Toscani's ability to grab your attention. Shocking is again how many are describing his latest creation, a billboard and newspaper campaign for an Italian clothing line that features a stark photograph of a naked anorexic woman. On Friday, the image was summarily banned by Italy's advertising watchdog, citing infringements on the organization's code of conduct for exploiting an illness for publicity purposes. Toscani told Italian newspaper...
...simulate the effects of the scene's trippy drug of choice, codeine-laced cough syrup. Among the nationally recognized stars of the genre was Big Moe, known for fusing spoken verse, singing and complex melodies. The University of Houston graduate--whose 2002 album, Purple World, reached No. 3 on Billboard's hip-hop charts--was 33 and apparently died of a heart attack...
...away of one of Catholicism's best-known traditions has finally gotten alarming enough that bishops have begun turning to modern marketing tools to reverse it. "Confession isn't about rationalizing or explaining away the wrongs we do," says Washington Archbishop Donald Wuerl, who has used radio commercials and billboard ads to promote the sacrament in his archdiocese. "It's about having the courage to admit them and experience the healing forgiveness that's waiting...
...With the Japanese market close to saturated, Toto has its eye on the American posterior. In July, the company unveiled a cheeky billboard at New York's Times Square showing a series of bare bums emblazoned with happy faces - until a local church complained that the advertisement was inappropriate, and the offending bottoms were covered. Washlets have spread across the rest of Asia, too. A TIME editor reported that on a recent trip to Tibet he happened on a wonderfully toasty Japanese toilet in what he called a "truly medieval fortress town...