Word: billboards
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...Power of Advertising. In Chillicothe, Mo., at least one inhabitant-a young athlete pictured on a billboard poster-appeared to be enjoying the floods; after a long, dry practice session, he finally got in the swim...
...Dallas the News one day last week carried almost 18 columns of classified ads of houses for sale. Builders were still trying to sell houses, not rent them, though the housing situation was still as bad as ever. In San Francisco, Advertising Executive Kay Daly, 26, used a billboard to help her find an apartment. Result: 93 phone calls (35 from other apartment seekers) but no apartment...
...controversial facts & figures of world trade so they could be presented honestly and clearly to U.S. citizens, the Advertising Council's campaign is under way via a series of newspaper and magazine advertisements (the one shown here is titled: Look . . . How Main Street Has Grown!), posters, car cards, billboard sheets, and a campaign guide that has gone out to leading advertisers, ad agencies, leading newspapers, magazines and radio...
...almost defies synopsis. A satirical and social-minded fantasy, Finian tells of an Irishman (Albert Sharpe) who borrows a pot of gold from a leprechaun, brings it to the U.S., and buries it somewhere in the southern state of "Missitucky." The gold's magic powers turn bellowing Senator Billboard Rawkins first into a black man and then into a kindly one; take the kinks out of the romance between the Irishman's daughter (Ella Logan) and her Missitucky beau. And, bereft of his pot of gold, the leprechaun gradually-and gratefully-turns into...
...Last spring, in a nationwide poll of collegians by Billboard magazine, be placed third to Stan Kenton and Tex Beneke among best "new" orchestras...