Word: billboards
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...nearly so ambitious as the Brown plan, but a money-making radio venture nevertheless, was one uncovered last week at Dartmouth College by the show-business weekly, Billboard. The Dartmouth station, unofficially called WHD, is run by Senior Hugh Dryfoos of Manhattan in his room in Russell Sage Dormitory. Its audience: 40 other students in Russell Sage whose rooms are within WHD's broadcasting range-50 to 75 feet. WHD's transmitter: a one-tube gadget like those used in remote-control record players (and permitted license-free...
...Berrey did most of his research in Walter Winchell's column, Variety, Billboard, "cinemags," Reader's Digest, TIME, LIFE. Some nuggets...
...Billboard reported that out of 119 towns, 114 were closed to the professional stock companies which had once played them. Owners of cinema theatres not previously averse to renting their properties to stock companies, had decided the competition was dangerous...
...plan for joint action by all the makers including Ford. The A. M. A. directors took only 45 minutes to give it their okay. A straight-forward promotional scheme, the Ford plan means a one-week blare of 170,000,000 separate advertising messages via radio, magazine, billboard and newspaper aimed solely at selling used cars...
...Billboard posters (2,000) went up all over the country, showing a happy couple playing with their healthy baby, and urging: "Safeguard Baby's Right to Be Born Healthy. Every expectant mother should go early to a physician for an examination and blood tests...