Word: billboards
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Pleased last week were hot-dog men, peanut men, pop men, billboard men. Pleased also were auto men and tire men. Source of their pleasure was a prediction made by Builder Fred T. Ley ("No job too large, no job too small") head of Fred T. Ley & Co., Inc., holding company for Ley construction and real estate operations...
...attention is centred on the dance program, a flow of tainted testimonials begins to poison the air." Young women have already dieted themselves to the very threshold of tuberculosis, yet these "future mothers of the nation" are encouraged to "substitute" cigarets for "wholesome food." Furthermore, American Tobacco Co. "flaunts" billboard posters of an "adolescent girl" smoking cigarets. Says the summing up: "Yes, it's a shocking business indeed to urge cigarets upon the youth of the nation...
...resolved, that whereas recent advertisements have been creeping closer and closer toward the inducement of girls to adopt the smoking of cigarettes, and whereas this purpose is being more and more plainly announced, it is felt to be the duty of this council to declare that the now-appearing billboard advertisement which portrays a young lady reading a letter to the effect that girls who seek pleasure in smoking are flocking to that given brand of cigarette, is an advertisement which merits strong disapproval and censure, because it is a flagrant luring and seductive effort to entice the girlhood...
Throughout France the U. S. Washburn Crosby flour company asks from many a billboard "Eventuellement, Pourquoi Pas Maintenant?";* but the Grands Moulins de Paris have no slogan. Explaining, last week, Miller Vilgrain said: "We French millers do not advertise, and sell almost wholly to bakers, seldom to the housewife, who does little of her own bread or pastry making. The competition offered by American flour firms in France is negligible.* The French miller does not advertise or claim superiority for his individual brand of flour, because both the price and quality are regulated...
Travellers to the Orient via the Suez Canal are dazzled by the huge electric billboard which informs at least 200,000 persons yearly that they ought to buy Sir Thomas Lipton...