Word: billboards
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Imperial West 45th St.--Oh Kay! The combination is appalling: Gershwin brothers, Gertrude Lawrence, Oscar Shaw, Victor Moore, Betty Compton, Ohman and Arden, and more yet. Gertrude Lawrence makes all our American musical comedy stars look like--asterisks on a billboard. She dances, sings acts, looks enchanting and does every one of the various things in her own individual pleasing way. Betty Compton and Harland Dixon do a fine comedy dance together...
...write with grace and distinction tries to create an artificial separation. It should last long enough to give him the feeling that he is working in a medium as different from the speech of the man in the street as a dry-point is different from a circus billboard...
Divorced. Paul du Bonnet, distiller, sportsman, scion of the du Bonnets whose aperitif advertisements plaster every other billboard in France; by the onetime Christine Coty, daughter of the internationally famed perfumer, in Paris. He, it is rumored, will soon marry the notorious Mrs. Nash, famed as "the best dressed woman in the world...
...last someone has come to their defense--don Quixote like to joust at the legions of culture and criticism. For the "New Republic" has found a champion of billboard beauty who dares to deny that nature is ever beautiful--that man, as exemplified by billboards is always vile. "This attitude," he writes, "is illogical and irreligious. There are vast stretches in New Jersey and Nebraska where billboards give life to dull vistas and a reminder that life is tolerably active elsewhere...
...when national advertising was toddling and stumbling over itself and when Henry John Heinz (founder) was still alive, the company had decided on a quiet, pervasive, yet persuasive, type of propaganda. Heinz' 57 Varieties became its slogan and was so skillfully broadcast that the mere numerals 57 on a billboard told a story, sold the goods. This policy of effectiveness without flamboyancy grew from the very character of Henry John Heinz, continues in that of his son Howard, now company president...