Word: bille
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Dates: during 1950-1959
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...well-oiled customers in the South Shore Room of Bill Harrah's Club at Stateline, Nev. last week had gone into the Sierra foothills with the same single-minded purpose that sent the Forty-Niners up the same steep trail more than a century ago. But there was this difference: the miner stood a fair chance of taking his gold out of the hills; the gamblers stand a better chance of leaving it there. Bill Harrah's glossy casinos-two on the shore of Lake Tahoe, one 56 miles away in Reno-are a rich vein only...
...Collins, Rosemary Clooney, Guy Lombardo, Gisele MacKenzie in a line-up that costs Harrah more than $2,000,000 a year. Harrah's operation must relieve the customers of $60,000 a day-more than $21 million a year-merely to break even. High as those figures sound. Bill Harrah, the largest single private employer in Nevada, beats them with ease. By next year he expects to pay more than $7,000,000 to more than 2,000 employees...
...newspapers, a radio station, and a busy branch of the Bank of America. Even in winter, a parade of chain-clad cars and as many as 30 Greyhound buses a day clank up the mountain road carrying the marks (Harrah refunds $6 of the $7.45 fare). Almost singlehanded, greying Bill Harrah has put the grey-flannel org man on top of a world that once belonged to the flashy lone wolf with fast fingers...
...specialized problems such as transportation; a talent scout combs the show business world for new acts. (Harrah's has long since learned to vary its shows by the clock-organ music from 6 a.m. until noon, building to wild, brassy jazz when things heat up after midnight.) All Bill Harrah's dealers, half of whom are women, are trained in his own school. None of them are allowed to smoke, drink or chew gum on duty; careful research has even chosen what Harrah considers to be the most effective bad-breath tablets (Binaca) to be used while working...
...World War II. "I was a corporal twice and a sergeant once, but I went in and came out a private. I don't get along with people-only slugs." In 1946 he hitchhiked across country to enter the University of Southern California on the G.I. Bill, got his doctorate in zoology at U.C.L.A. "My girl friend was studying embryology. We met over a pig embryo, and so we got married...