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...Enjoy the fruits of its advertising campaigns;” and “Resolve disputes fairly and transparently.” To Edelman, many of these rights seem obvious, like itemized billing and knowing where ads are placed. Edelman likened the right of “meaningful itemized billing?? to the right of a consumer at the supermarket to have a written receipt of exactly what they are being charged. Edelman charges that Google’s practice of not telling advertisers exactly where their ads are shown only serves to protect Google’s monopoly...

Author: By Kerry K. Clark, CONTRIBUTING WRITER | Title: Prof. Defends Online Advertisers’ Rights | 9/25/2009 | See Source »

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