Word: billing
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Dates: during 1950-1959
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After 32 years, Tide ebbed last week in a sea of red and disappeared. A trade magazine for admen, Tide was founded by TIME Inc. in 1927, sold in 1930, and drifted through a series of ownerships before Bill Brothers Publications (Sales Management, Rubber World) gave it a whirl in 1956. In a field dominated by Advertising Age (1958 circ. 41,961), Tide was always out. Last week the magazine was absorbed (estimated price: $150,000) and closed out by Vision, Inc., a closemouthed Madison Avenue publishing house that operates a grab-bag set of properties...
...McCone touched a sensitive committee nerve almost at once by saying that "efforts during the past five years have paid off in remarkable progress. I believe we have had a good program." Snapped Tennessee's Democratic Senator Albert Gore, author of a bill to spend $1 billion on advanced nuclear development by 1965: "It has failed miserably, else you might not be chairman of the commission...
...Administration wants to spend $317.6 million in fiscal 1960, down sharply from last year's emergency expenditure of $1.1 billion. The Senate has upped the ante: it passed a bill raising expenditures to $505 million for 1960, obligating $3.6 billion in future years. House bills go even farther: they call for increasing expenditures to $957.5 million next year, obligating a total of $6.1 billion...
...major differences between the Eisenhower Administration and the heavily Democratic Congress is on veterans' housing, urban renewal and public housing. The Senate wants to spend an additional $150 million on direct loans to veterans; the House bill calls for $300 million. The Administration flatly opposes both, argues that a better way to help the VA program is to boost the indirect rate ceiling on VA loans, currently pegged by law at 4¾%, which is too low to get veterans mortgage money, to 5¼%, where financing is more readily available. Congress has agreed to the boost...
...page), was finally accepted by Weidenfeld & Nicolson. But W. & N. decided to hold up publication pending possible modification of Britain's vague pornography law, which gives any constable the right to seize books or have booksellers prosecuted if in his own judgment a book is obscene. Under a bill before Parliament since 1955, introduced by Author and Labor M.P. Roy Jenkins, the law would be modified to allow prosecution only if a book as a whole, rather than in individual passages, is judged obscene, would also allow the defense to summon expert witnesses on literary merit...