Word: billing
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Dates: during 1950-1959
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...Angeles clergyman has yet offered prayers in the streets for the team, as once happened in Brooklyn. Nor has any Dodger fan shot a buddy who had the temerity to knock the Bums, as also happened in Brooklyn. But things are heating up fast enough. Giant Manager Bill Rigney makes no bones about who is going to win: "My young bulls have the taste of first place, and they like it. We're going to win the pennant." The Dodger fans' answer: a rootin'-tootin' cavalry blast on dozens of trumpets carried into the ballpark, followed...
...Hollywood last week watched with a kind of critical apprehension. Surely, Horror Movie Expert William Castle, 45, had dreamed up a gimmick more devilish than that. He had. Seconds later, as the tingler was supposedly slithering across the screen, seats actually shivered and buzzed; the audience tingled for fair. Bill Castle had wired vibrators beneath almost everyone in the place...
...Bill Castle, who grew up in a "nice nontheatrical family" on Manhattan's Upper West Side, such electronic promotion is mild. In 1939, in his hopeful, pre-Holly-wood days, he found himself running a straw-hat theater in Stony Creek, Conn, with a German actress, Ellen Schwanneke, on his hands. Business was bad, but Hitler saved the show by inviting Ellen home for a festival. She refused, and Bill billed her as "The Girl Who Said No to Hitler." Then one night he broke every window in the theater and scrawled swastikas on the walls. "We opened," says...
...Budget. When he got to Hollywood, Bill began a long series of low-budget pictures. They were equally low on profits. Then, in 1957, he made a horror film called Macabre. It was not much of a picture-in fact, it was a wretched thing -but Bill paid Lloyds of London $5,000 for life insurance covering anyone in the audience who died of fright. The picture cost only $80,000, grossed an estimated $1,200,000. This year, Bill released The House on Haunted Hill. The picture cost $150,000, but he spent $250,000 manufacturing skeletons that dance...
...electric motors (one under each seat) bought from war-surplus stores for $3 apiece. They will be distributed to theaters along with a control panel, so that a man in the projection booth can turn them on and off in waves as the tingler crawls across the screen. Says Bill Castle: "I want to tap the entire potential audience-teen-agers, children, all devotees of adventure and horror...