Word: billingses
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Dates: during 1990-1999
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A lot of heavyweight advertisers are headed in different directions, including Domino's Pizza, Delta Air Lines, Reebok and the ABC television network. Account changes are rippling at a record pace through the U.S. advertising industry, which handled $52 billion in domestic media billings last year. (Billings measure clients' ad...
The award-winning ad touts a pair of reinforced rompers by Healthtex, a leading purveyor of juvenile apparel. But the folks who dreamed up the campaign work neither on Madison Avenue nor in the giant agencies of Los Angeles or Chicago. Instead they labor in, of all places, Richmond, Va...
Burnett's troubles reflect the industry's turmoil. Certainly there's plenty of business available. Ad billings have been rising at an average rate of about 6% a year. But given the plethora of media outlets--print, radio, TV, cable, satellite and now the Internet--competing for consumers' attention, it...
With so much business up for grabs, hard-hit Burnett (billings: $5.82 billion) has won some battles too. The agency pulled a $250 million Procter & Gamble account away from Saatchi & Saatchi in January and brags about its quirky campaign for Altoids ("The curiously strong peppermints"), a 200-year-old brand...
In nuptials news, TOM FINNEGAN sends word from Montana that on Oct. 14, he married the former Cynthia Burnside, whom he met during weekend maneuvers at his local militia group. Neither Tom nor Cynthia recognizes the authority of local or state government, so they were married by their cell commander...