Word: billingses
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Out for blood, the Radcliffe Fencing Team easily outscored all others with Sue Billings, Lynn Selker, and Maddy Lee finishing first, third, and fourth respectively.
Bill Dodgers. The card that has had the hardest struggle is the Hilton Credit Corp.'s Carte Blanche, known in the trade as "Carte Rouge" for its steady deficits. Beginning operations in 1959 after its two competitors had already started. Carte Blanche imprudently handed out cards to poor credit...
American Express (890,000 cardholders) and Diners' Club (1,250,000) have also profited by tightening up their operations. Though its earnings are buried within Amexco's overall figures, Amexco's credit card last year turned its first profit since starting five years ago, had billings of...
Died. Stanley Burnet Resor, 83, titan of U.S. advertising who made J. Walter Thompson Co. into the world's biggest ($370 million annual billings) and most sedate ad agency as its president from 1916 to 1955 and board chairman from 1955 to 1961; of bleeding peptic ulcer; in Manhattan...
ADVERTISING is salesmanship-it is not fine art, literature or entertainment," insists David Mackenzie Ogilvy, 51, chairman of Manhattan's Ogilvy, Benson & Mather. Yet it is Ogilvy's flair for creating ads that are literate and entertaining while tugging at the purse strings that has made him the...