Word: billingses
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IN a handsomely furnished Fifth Avenue eyrie, Robert Emmett Lusk, 60, chairman of Benton & Bowles, is fighting to reverse a trend. Alone among the nation's top ten agencies, B. & B. last year suffered a loss in billings (from $120 million to $116 million). Lusk's answer has...
A3 remote from Madison Avenue in spirit as they are in miles are Philadelphia's N.W. Ayer & Son and its chairman, candid Harry Albert Batten, 65. Born four blocks from Ayer's 13-story headquarters on West Washington Square, Batten (no kin to B.B.D. & O.'s Co...
BREEZY Robert Mondell Ganger, 59, chairman of D'Arcy Advertising of Manhattan and St. Louis, was hardened in the competitive fires of manufacturing in the early 1950s when, as president of P. Lorillard Co., he was instrumental in launching Kent cigarettes. As a result, he has scant patience with...
CURLED like a benign bear behind his desk in Detroit's General Motors Bldg., Henry Guy Little, 60, the 212-lb. chairman of Campbell-Ewald Co., masterminds the biggest single advertising account in the world: $60 million a year from Chevrolet. It is hard to tell where Chevrolet leaves...
JOHN PHILIP CUNNINGHAM, 65, is the debonair Don Quixote of advertising. As executive committee chairman of Cunningham & Walsh (1961 billings: $48.5 million), he publicly lambastes the vulgar sell ("When we load the television screen with arrows running around people's stomachs, we are boring the public") and the oversell...