Word: billingses
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But the cat is not really like that. To do the job that otherwise would require millions of salesmen, the U.S. has spawned more than 500 advertising agencies of some size and stature. The backbone of the business consists of the 42 major agencies that have billings* of more than...
THE General Motors of U.S. advertising is New York's J. Walter Thompson Co. with 17 U.S. branches. 38 abroad, and worldwide billings last year of $380 million. In the driver's seat at Thompson is President Norman Hulbert Strouse, 55, a determinedly unemotional man whose prime strength...
MAN is captured by what he chases," says Marion Harper, Jr., 46, chairman of Interpublic, the top block in the complex corporate structure that has grown out of Manhattan's McCann-Erickson agency. What hulking Marion Harper openly chases is Norman Strouse's crown as head of the...
WORKING in a plain-shoe office that does not even boast air conditioning, George Homer Gribbin, 55. presides over Young & Rubicam (1961 billings: $260 million), the nation's third biggest agency. "We're always described as the second-best agency, right after the agency that's making...
MADISON Avenue's favorite phrasemaker is Charles Hendrickson Brower, 60, the shambling, 6-ft. 4-in. president of Batten, Barton, Durstine & Osborne, which had 1961 billings of $248 million and is the U.S.'s fourth largest agency. A onetime English teacher who describes his forebears as "New Jersey...