Word: billingses
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*"Billings," which are the amount that an agency's clients spend on advertising, are the conventional measure of size in the advertising business. Some admen argue that this gives the public an exaggerated notion of advertising's profitability, and should be abandoned in favor of actual gross income...
SEC for permission to sell stock to the public. The pioneer was not one of Madison Avenue's Goliaths but Papert, Koenig, Lois, Inc., a fast-rising newcomer that in four years of existence has boosted its annual billings from $69,000 to $5,900,000 on accounts ranging...
Most of the drama's humor is of a puckish sort; it involves the archaic formalism of the Masters, or the shrewishness of Eva's nurse Magdelene. Eunice Alberts sang a delightfully sprightly nurse, but Thomas Hayward (her fumbling lover David) did not give his movements and voice color and...
The hotly disputed matter of billings has long contributed some of the most colorful items in the lore of show business. When Can-Can opened in 1953, Actor Hans Conried showed up on the sidewalk outside the theater with a stepladder, climbed to the marquee with a tape measure, and...
Divers & Sidewinders. Worked out with the intricacy of calculus, billings follow some general patterns and are described with bewildering terminology. The best possible position is "sole star billing" or "100% alone above.'' This describes a name so momentous that it appears alone above the title of the production...