Word: billingses
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To most of Japan's 94 million people, the frequent mild earthquakes that rattle windows and dismay tourists are routine works of the gods. But the nearly 3,000 employees of Dentsu Advertising, Ltd. are subject to other tremors and are often heard to groan: "Oh Oni is angry...
They already do. From its 28 regional and branch offices in Japan. Dentsu services more than 2,000 clients, accounts for almost 30% of Japan's total advertising billings of $530 million. (Unlike U.S. agencies, Dentsu handles competing accounts, e.g., eleven of Tokyo's leading department stores.) Anxious...
Irked by the low estate of Japanese admen, Yoshida began studying U.S. ad techniques, was just beginning to make his influence felt at Dentsu when World War II broke out. Japan's defeat nearly brought his changes to a halt. But in 1947, Dentsu. which then had billings of...
* The top ten in domestic and overseas billings: Thompson, $370 million: Interpublic, Inc. (the parent corporation of McCann-Erickson), $352 million; Young & Rubicam, $247 million; B.B.D.O., $243,700,000; Dentsu Advertising of Japan, $148,500,000; Ted Bates, $130,500,000; Foote, Cone & Belding, $120 million; Leo Burnett, $116,700...
Last fortnight the Kennedys made the same sort of social foray to have dinner with Newsweek's Washington deputy bureau chief, Ben Bradlee, whose wife is a close friend of Jackie's. In the early hours of the morning after Inauguration Day, the President dropped by at a...