Word: billingses
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The ad was a prime example of Reeves's hard-sell tactics, which have helped boost the agency's billings from $4,900,000 to $120 million in his 19 years at Bates. These tactics have also inspired the FTC to fire off more complaints against Bates than...
¶ John H. Peace, 37, moved up from first vice president to president of Manhattan's William Esty Co., 17th largest U.S. advertising agency (1959 billings: an estimated $75 million), succeeding James J. Houlahan, 52, who became chairman and will remain chief executive officer. Peace went to work for...
In recent months, a flood of criticism has rolled down on the television industry for the way it runs its business, and all of it has been fully reported by the nation's daily and periodical press. Last week, at a luncheon for the Magazine Publishers Association in Manhattan...
PERT is the baby of the world's largest (1958 billings: $11 million), most prestigious management consultant firm, Chicago's Booz, Allen & Hamilton. When the Navy realized that the thousands of steps involved in development of the Polaris called for an overall plan to spot trouble before it...
Thus begins the latest paean to Irish whiskey by a pair of offbeat West Coast admen named Joseph Weiner, 43, and Howard Gossage, 42, who have floated to prominence clinging to champagne bottles, beer kegs, brandy snifters and, of course, fifths of Irish. In the process they have broken almost...