Word: billingses
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Network officials lay much of the blame on the obvious scapegoat: the recession. Late in hitting television (billings were actually up 13% for the first five months of 1958), the recession is now making many a sponsor juggle his advertising dollars, e.g., both Ford and Chrysler are cutting TV expenditures...
Behind the elevation of Kintner, a onetime Washington newspaper correspondent (for the New York Herald Tribune) and syndicated columnist (with Joseph Alsop), lay some pretty satisfying sales figures. During the first five months of 1958, thanks chiefly to a vigorous Kintner-Sarnoff policy of boosting news and special-events coverage...
McCANN-ERICKSON, which captured G.M.'s $24 million Buick ad account (TIME, Feb. 24), will also get company's $3,000,000 G.M.C. truck and motor coach billings. Detroit's Campbell-Ewald agency is favored to hook G.M.'s still-open Frigidaire account.
Kudner might soon have to return every token of its romance with G.M. Kudner hoped not. Though the agency lost nearly a third of its billings with Buick's departure, it still had hopes of holding on to its remaining General Motors' accounts (which made up nearly 40...
The fastest-growing ad agency on Madison Avenue is a quiet, unspectacular shop where research-one of advertising's most sacred cows-has been put out to pasture and ignored. From billings of $2,000,000 a year after it started in 1949, Manhattan's Doyle Dane Bernbach...