Word: billingses
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From the top of the cliff, Gibson claims to have "the most profitable participating radio show in the U.S.," with gross billings of about $1,000,000 a year. For his erratic ramblings-some bright, some boring-he draws about $150,000 a year, a sizable chunk of which goes...
Along ad alley, Harper has pushed his agency out in front by emphasizing market research. The Oklahoma-born son of an adman, Harper graduated from Yale ('38) and joined McCann-Erickson as an office boy. He shot up fast, became president in 1948 at 32. Since then, he has...
In Kudner's hands Buick became the car for fast, aggressive comers-a category in which every man recognized himself-instead of just a stodgy chariot for doctors and politicians. To meet the new appeal, Buick broadened its line to compete with more expensive cars. The Buick account was...
Up on the Block. After the cancellation, Kudner announced a shift in its top command. President J.H.S. Ellis, 64. a personal friend of Ragsdale and G.M. President Harlow Curtice and the man responsible for some of Buick's most successful ads and slogans, gave most of his management responsibilities...
In the liturgy of Madison Avenue, one of the sacred canons is that admen must sincerely believe in and use, at least in public, the products they plug. To avoid any heresy among his agency's 530 toilers, President Arthur Fatt of Grey Advertising Agency (26th ranking, with 1956...