Word: billingses
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CBS, which has long led NBC in radio billings, has taken the lead in TV. With $8,750,000 new business in a month (from Prudential Insurance, Chrysler, G.E., etc.), CBS-TV is now 28% ahead of NBCTV.
Money spent on advertising set a new record in 1952, Advertising Age reported last week. Total billings of the 52 leading agencies were $1,720,400,000 v. $1,604,400,000 in 1951. The top ten (in millions):
He was a key man in settling the yearlong American Federation of Musicians' strike against the recordmakers; as boss of Columbia Records, Inc., he was in the midst of the battle with RCA over long-playing records. In 1949, he moved on to Mutual Broadcasting System. As president, he...
Billings and Stover is selling the drug for the first time in about ten years. A druggist there said yesterday that around 1942 the University had requested them not to sell "No-Doz." He said they had abided by the request for ten years, but that this year had begun...
For years along Manhattan's Ad Alley, hard-driving Duane Jones has been called the "box-top king." Working on such accounts as Bab-O, Sweetheart Toilet Soap and Tetley Tea, he plugged the products by distributing millions of box-top premiums. After he started his own agency ten...