Word: billingses
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The rise of Peter Knight is an arc defined by Gore. Shortly after directing Gore's failed 1988 presidential bid, Knight decided to try his luck at the influence game. Thanks to an old friend and fellow Cornell alumnus, Ken Levine, he landed in 1991 at the Washington firm Wunder...
In fact, Frist and the rest of the board had begun to fear for the survival of Columbia (1996 revenues: $19.9 billion), which has long been a lightning rod for critics of for-profit hospitals. Directors were worried that Scott's stonewalling of federal probes of Columbia's Medicare billings...
The award-winning ad touts a pair of reinforced rompers by Healthtex, a leading purveyor of juvenile apparel. But the folks who dreamed up the campaign work neither on Madison Avenue nor in the giant agencies of Los Angeles or Chicago. Instead they labor in, of all places, Richmond, Va...
Among the most widely recognized is Portland's Wieden & Kennedy (1996 billings: $525 million). Its gritty, muscular spots for Nike featuring Tiger Woods and Michael Jordan have helped the athletic-shoe maker uphold its market leadership; other clients include Microsoft, Coca-Cola and Miller Genuine Draft. President Dan Wieden counts...
In Minneapolis, Fallon McElligott (1996 billings: $355 million) has become one of the hottest agencies in the country. Fallon takes risks most agencies wouldn't dare. The agency grabbed the faltering Miller Lite account from Leo Burnett and created a campaign that outraged many within the industry. Miller Lite's...