Word: billingses
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-- TIM WHALEN, LAWYER; BILLINGS, MONT.
Much Hispanic advertising is created by Spanish-language specialty firms. Mendoza, Dillon, whose clients include Miller Brewing and Johnson & Johnson, last year had about $35 million in billings, nearly double its 1982 total. Manhattan's Conill Advertising, which creates Hispanic campaigns for McDonald's and Campbell's Soup, took in...
The fanfare on Madison Avenue was deafening last spring when the two largest advertising mergers in history were announced within two weeks of each other. The power of the newly created superagencies and the vast riches that changed hands in the transactions stunned the ad industry for weeks. The first...
All told, Omnicom has lost more than $100 million in billings from the flight of customers, which include Sears, IBM and Pillsbury. The damages at Saatchi & Saatchi/Ted Bates have totaled more than $300 million; among the clients who canceled accounts were Colgate-Palmolive, Procter & Gamble and Warner-Lambert. While both...
A longer-term fear among advertisers is that the size of the supergroups will change the traditional relationship in which the agency is subservient to the client. Says one agency executive: "Clients are really saying, 'When I holler, I want you to jump.' They see some of this power slipping...