Word: billingses
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The latest new, improved giant-size deal, which was unveiled last week, will join BBDO International, the sixth-largest U.S. agency, with Doyle Dane Bernbach Group (No. 12) and Needham Harper Worldwide (No. 16). Combining - annual billings of nearly $5 billion, the menage a trois is the biggest advertising group...
Because so many of the acquisitions are taking place among the largest agencies, a top tier is developing of superheavyweights that are several times as large as most other companies in the industry. Rankings in Advertis- ing Age, a leading trade journal, show that the ten largest U.S. agencies controlled...
But the American companies are facing formidable competition from Tokyo's Dentsu (1985 billings: $3.62 billion) and London's Saatchi & Saatchi ($3 billion). Perhaps the most ravenous of all the advertising firms, Saatchi & Saatchi took over twelve companies last year. Flush with $600 million raised through a stock offering, Brothers...
Their appetite unspoiled, the brothers now want Saatchi & Saatchi (1985 billings: $3 billion) to become the largest ad agency in the world. Last week the company agreed to pay an estimated $100 million to acquire New York City's Backer & Spielvogel (billings: $400 million), a fast-growing agency best known...
Coles, Dr. John A Billings, assistant clinical professor of medicine, and Dr. John D. Stoekle, professor of medicine, taught "Plain Doctoring" in January, 1983, a course designed to introduce medical students to the practice of medicine within a broader context--one which included community, housing, and family. The one-month...