Word: billingses
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Not really. But to Gerald Ford, Jimmy Carter and many other candidates, winning elections seems to come in a close second, and hiring the right advertising agency is considered one sure way of getting more votes. Indeed, results of campaign commercials have been mixed, but political accounts are a significant...
The Plan. MacDougall, 48, is creative director of Humphrey Browning MacDougall Inc., which has $30 million in annual billings-small potatoes by Manhattan standards but enough to make it Boston's biggest ad agency. He is best known in the advertising community for being the first "to call a...
Getting Jimmy Carter elected is the grand design of Gerald Rafshoon, 42, the New York-born head of the Atlanta shop bearing his name. A University of Texas graduate, he cut his teeth doing publicity for 20th Century-Fox and founded his own shoestring outfit in 1963. He has 16...
> McDonald & Little started in 1969 in Atlanta as a three-member (two principals and a secretary) advertising agency. As late as 1973 its billings were $6.3 million; this year they are expected to hit $30 million. In 1975 the agency picked up three Clios, the advertising equivalents of Hollywood Oscars...
White Money. The two most frequently cited causes for the decline of the black press are economics and the brain drain. "The black press today must mostly depend on white advertising," says Psychologist Nathan Hare, former publisher of the militant intellectual magazine Black Scholar. "But it is very difficult to...