Word: billingses
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Last week Foote, Cone came down with a crash. After a brusque meeting with the ad company's officers, TWA announced that it was shifting its account to the much publicized, two-year-old Manhattan agency of Wells, Rich, Greene. Admen were stunned. For one thing, Wells, Rich, Greene...
In all, the fast shuffle increased the agency's total annual billings to over $90 million. And Mary Wells, whose Braniff brainstorms (pastel planes, Pucci stewardess uniforms) did a great deal for her husband's business, apparently sees no problem in being first lady for one airline and...
No fewer than 1,500 of the nation's 14,223 banks are offering charge cards, compared with about 250 a decade ago. Rather than undergo the expense-and the risk-of introducing their own cards, many banks have lately chosen to link up with existing nationwide card systems...
Responsible for most, though by no means all, of the eye-catching campaigns is Marcel Bleustein-Blanchet, 61, the freewheeling chairman of Publicis, France's largest private ad agency (billings: $43 million). Bleustein-Blanchet founded Publicis in 1927, gradually expanded the business by piloting his own plane around the...
The five--Marland P. Billings '23, professor of Geology, Garrett Birkhoff '32, professor of Pure and Applied Mathematics, Matthew S. Meselson, professor of Biology, David Turnbull, Gordon McKay Professor of Applied Physics, and Kenneth J. Arrow, who will join the Faculty as professor of Economics next fall--were among 50...