Word: billingses
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In Manhattan alone, more than 30 new agencies opened last year. Mostly, the newcomers hope to match the success of Wells, Rich, Greene Inc., whose imaginative ads (Braniff, Benson & Hedges) have won it billings worth $80 million in just 22 months. Ranging from agencies like Chicago's Altman, Bratrude...
Pendulum Swing. The new pitch is a pendulum swing from the 1950s, when the industry concentrated on "motivational research" and other client services, gave the actual ads secondary attention. The shift came as more and more companies set up marketing departments of their own and demanded that their agencies produce...
Trimming & Scrapping. Although it had billings of $700 million last year ($445 million by McCann-Erickson alone), Interpublic nevertheless got into a serious financial squeeze. Just how bad remains the secret of a handful of top executives who own the company. They are willing to concede that Interpublic will have...
Size and efficiency indeed were two elements that frightened the ICC when it first considered and turned down by a 6-to-5 vote a merger of lines that railroad men refer to as "The Northerns." The Government feared that the G.N.P. & B. would hurt competitors, notably the Milwaukee Road...
Boyden got his first broad look at the management market in 1941, when he left a 16-year career as Montgomery Ward's personnel director to join Booz, Allen & Hamilton, one of the nation's biggest management-consulting firms (annual billings: $40 million including scientific, technical and design...