Word: billion
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Dates: during 1950-1959
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...transfer: Betty Comden and Adolph Green. They started in the '30s, in Manhattan's satirical cellar nightclubs, but eventually the two brightest kids underground emerged above ground as two of the sharpest adults writing musicomedy (book and lyrics for Two on the Aisle, On the Town, Billion Dollar Baby). This season Comden and Green are more visible than ever, with two flourishing Broadway shows-Say, Darling, Bells Are Ringing-plus their movie version of Auntie Mame. And last week, for the first time in years, the old partners triumphantly reappeared as performers in the funniest...
...cigarettes are the worst darn things, tobacco-men in 1958 scored their "biggest peacetime advance in 20 years." So last week in Printers' Ink wrote Consultant Harry M. Wootten, the man who knows the tobacco industry best. Sales last year, said Wootten, soared about 9% to top $4 billion; profits rose 11% to $220 million. Domestic consumption jumped to an alltime high of 430 billion cigarettes, up 5% for the year. Most important, per capita use broke the old record of 3,509 cigarettes set in 1952, just before the start of the medical reports linking cigarettes with cancer...
...sales by causing smokers fo switch to filters. As the Agriculture Department says, "Some persons smoke filter-tip cigarettes at a higher rate than they smoked non-filter tips." Last year filters' share of the domestic market increased from 39.9% to 45.9% as consumption rose by 35.8 billion smokes...
Though Reynolds' first-place Camel slipped .9% to 63.5 billion cigarettes in the domestic market and American Tobacco's second-place Pall Mall gained 6.4% to 58 billion, American was hurt by a 9.2% dip in sales of its third-place Lucky Strike, to 47.2 billion. Furthermore, neither of its filters-Hit Parade or Tareyton-broke into the top 15 brands. Meantime, Reynolds sped ahead on the sales of its Winston, up 5.5% to 42.3 billion, ranking it as the top-selling filter and No. 4 among all brands. Reynolds' filtered Salem also took over first place...
...most spectacular gain of all was scored by P. Lorillard's Kent, up 138% to 36 billion cigarettes, just behind Winston. In the overall brand standings, Kent vaulted from tenth to fifth, removed Liggett & Myers' lagging non-filtered Chesterfield from the top five for the first time since World...