Word: bing
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Warming up on the Los Angeles Open early last month, Ben had come in behind Lloyd Mangrum and nine others. But as he sank his final putt for a birdie, he promised: "Things are going to get better." A week later, Ben won the Bing Crosby invitation tournament. At Long Beach the week after, he won again. On the 18th green he sank an 11-ft. putt ("It seemed like the longest I ever made") to tie Jimmy Demaret; next day, in the playoff, Hogan won by two strokes. Said he: "I guess I'm making myself unpopular...
Jimmy Durante Show (Fri. 8:30 p.m., NBC). Guest star: Bing Crosby...
...more scalps dangled from CBS' belt this week when NBC's Red Skelton signed with the younger network. In an earlier foray CBS's William S. Paley, operating as a one man task force, captured ABC's Bing Crosby...
With all the sedate modesty of a skilled campaigner, Paley described his victory as "rather casual and ordinary." Negotiations with Bing, he said, had taken about three weeks and everything else about the deal is a "trade secret." Crosby and Skelton are expected to make the move to CBS this fall...
...forthcoming Los Angeles Open, Hogan, who had laid off golf for eleven weeks, said: "No, it takes at least one tournament to school your swing under pressure after a layoff." He proceeded to verify his prophecy by tying for tenth, and then winning last week's $10,000 Bing Crosby Invitation tournament...