Word: binge
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...moment, Google's most pressing problem is Microsoft. The software giant is spending $100 million to market its new search engine, Bing - and in the process, to get us all bummed about Google. Bing's slick ads are unavoidable and blistering. They suggest that Google is broken, that it rarely leads us to what we're looking for and turns us all into blathering zombies who spew out search keywords in casual conversation...
...Google and Microsoft? Not revenue. Neither company charges for outsourced e-mail. In its contracts with schools, Google forgoes the $50 annual fee per user that it charges companies and promises not to impose ads on students or faculty. Microsoft makes a similar pledge. (Read "Can Microsoft's Bing Take a Bite out of Google...
...built a new guitar out of Epiphone parts and called it the Log. He used it in his recordings for the next decade. After assembling a recording studio in his garage (total cost: $415), he produced such performers as Gene Austin, the Andrews Sisters and his pal and patron Bing Crosby. His work with White, Crosby and the Andrews Sisters, as well as some Les Paul Trio sides, can be found on Les Paul: The Trio's Complete Decca Recordings Plus...
...which makes Bing an important rearguard action for Microsoft, a way to make Google sweat about the search space while Microsoft defends its operating-system market. Microsoft plans to spend 5% to 10% of its operating income on search over the next five years, a war chest that works out to about $10 billion per year...
...Taking on Google has long been a losing proposition. But Bing, combined with Microsoft's search alliance with Yahoo!, changes the contest. As Microsoft CEO Steve Ballmer put it when announcing the Yahoo! deal, his company can now "swing for the fences in search." Suddenly, search has become - bing! - a whole new ball game...