Word: binged
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...Bing Crosby (Wed. 10 p.m., ABC). Guest: Ethel Merman...
...been pre-testing movie titles, scripts and casts for Hollywood producers, can now predict for nervous movie magnates the final box-office draw within 3%. Last fall a similar setup was organized to measure the pulling power of radio stars (top draw in both by the Gallup yardstick: Bing Crosby). The full Gallup empire takes an annual operating budget of around $750,000 a year, maintains offices in Princeton, Manhattan and Los Angeles, requires a staff of 1,200 part-time interviewers for the Gallup Poll alone...
Fred Allen (Sun. 8:30 p.m., NBC). Guest: Bing Crosby...
...cost exhibition of how he thought a hotel should be opened for business-and publicity. To 300 of the biggest wigs he could find, he sent invitations to his hotel-warming. In planes, automobiles and 14 private railroad cars they trooped in-Chase National Bank Chairman Winthrop Aldrich, Bing Crosby, Elsa Maxwell, Attorney General Tom Clark, the Duke & Duchess of Windsor (who arrived with 14 pieces of luggage to get them through their three-day stay), many another practitioner of the arts, professions and leisure-by-the-numbers...
This season, though no one thinks they are championship material, the Pirates are looking better. Part-Owner Crosby seemed pleased with them, and the feeling was mutual. In pre-game practice at Los Angeles' Wrigley Field, the Pirates obligingly rifled 80% of their hits squarely at Bing. Crosby, a fair country ballplayer, stopped the ones that wouldn't knock out his front teeth, clowned on the rest of them. He hit fungoes, played around with a catcher's mitt (see cut). Then Bing watched morosely while his peanut-jinxed Pirates lost to the Chicago Cubs...